Table of Contents

• You run a what?

  • Yep, you read that right—a “weekend” agency. It’s …

• 1. Prospect Targeting

  • What I Do:

• 2. Outreach

  • What I Do:

  • Pro Tips:

• 3. Fulfillment

  • What I Focus On:

  • Pro Tip:

• 4. Scaling

  • What I Do:

  • Pro Tip:

• Why It Works

You run a what?

Yep, you read that right—a “weekend” agency. It’s my side hustle that I’ve turned into a steady income stream, all while keeping my weekdays open for other priorities. Running an agency doesn’t have to mean 9-to-5 grind sessions or a full-time commitment. If you’re strategic about your time, you can run a profitable agency in just a few hours a week.

Here’s how I break it down:

1. Prospect Targeting

Start small, think big.

The first step is knowing exactly who your dream clients are. I focus on niches where I can provide clear, measurable value—think small businesses, e-commerce stores, marketing agencies, or local service providers who need help with marketing but don’t have the time or expertise.

What I Do:

• Identify specific industries (e.g., local gyms, real estate agents, boutique e-commerce stores).

• Find decision-makers on LinkedIn, Instagram, or even at local networking events.

• Use tools like Apollo or Instantly to build a targeted list of prospects.

This focused approach means I’m spending my limited time reaching out to people who are likely to say “yes.”

2. Outreach

Your pitch is everything.

Outreach is where the magic starts. Since I only work on this part of the business a few hours a week, I’ve streamlined it with tools and templates.

What I Do:

• Craft personalized cold emails using tools like Instantly.ai or Lemlist.

• Keep it short and punchy—mention their pain points and how I can solve them.

• Include a clear CTA (e.g., “Let’s book a quick 15-minute call!”).

Pro Tips:

3. Fulfillment

Keep it simple, keep it scalable.

This is the part where you deliver results, and for me, it’s all about sticking to services that I can either do quickly or outsource efficiently.

What I Focus On:

• AI-Powered Cold Email Campaigns: Automated and efficient.

• Basic SEO Packages: Quick wins like Google My Business optimization and on-page fixes.

• Email Marketing: Return-to-cart automation and nurture sequences.

Pro Tip:

4. Scaling

Grow smart, not fast.

Scaling a weekend agency is about being intentional. I’m not trying to grow into a 20-person operation; I just want consistent, manageable income.

What I Do:

• Automate repeatable processes (tools like Zapier are my best friend).

• Upsell existing clients—offer additional services they already need.

• Keep expenses low by outsourcing rather than hiring full-time.

Pro Tip:

Why It Works

A weekend agency works because it’s focused, efficient, and built around systems. You don’t need to hustle 24/7 to run a successful agency—you just need to focus on high-impact actions that bring in results.

Thinking about starting your own weekend agency? Let me know - I’m happy to help you get started! 😉