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How to Get Leads While You Sleep

If your lead gen isn’t running on autopilot, you’re doing it wrong.

There are guys that wake up every day and hope their business gets a lead that day...

Then there are guys who wake up every day and wonder if their sales team can able to handle the amount of leads coming their way that day.

2025 is here. Now here's how you can be guy #2 by the end of February:

1. Warm Leads Are Available, You Just Don't Know it

Most businesses chase cold leads while ignoring the easiest sales: people ALREADY engaging with them.

• ✅ Past inquiries? Re-engage.

• ✅ Social media commenters? DM them.

• ✅ Email list? Segment and send personalized offers.

• ✅ Friends or Family have a business? Call them.

Warm leads convert faster. Start there.

2. Automate for free

Starting your lead generation efforts doesn’t have to cost you hundreds or thousands of dollars at first.

There are many reputable tools that you can begin using for free until your free trial ends.

This will not only give you a good idea as to whetehr or not it’s worth paying for, but you’ll also get your first glimpse into how blissful getting leads on autopilot is!

Here are a few tools I use to 100% automate my lead gen process (of which all have free trials available):

• Instantly.AI - Cold email automation

• Zapier - Connecting all of my different accounts and sending automated lead sourcing messages

• Apollo.io - Lead list sourcing

• Upwork - this is not automated, but if you cannot afford long-term tools like the ones listed above, Upwork is a great place to find warm leads

3. The Trojan Horse Lead Magnet

Most lead magnets are too broad.

Offer something that qualifies AND pre-sells your audience.

Example: Instead of a generic “SEO Checklist,” try:

“The Exact SEO Strategy We Used to Rank #1 for ‘Best CRM Software’”

This attracts high-intent leads who want what YOU do.

4. The Before & After SEO Cheat Code

People love transformations. Google does too.

Hack your SEO by creating “Before & After” content:

• Case studies showing ranking improvements

• Articles contrasting old vs. new strategies

• Showing client results before your service and after

Google rewards fresh, valuable content. Give it to them.

5. Reply & Win Email Strategy

Want to boost engagement & sales? Make your email a conversation.

At the end of an email, ask:

“Hit reply & tell me your #1 struggle with [topic]. I’ll personally respond with a tip.”

Higher engagement → Better deliverability → More sales over time.

Wake up babe - 2025 email marketing strategies just hit. 😎

WooCommerce and Klaviyo Team Up

Klaviyo has been named the preferred marketing automation partner for WooCommerce, the leading open-source ecommerce platform for WordPress.

This partnership solidifies Klaviyo as the go-to tool for WooCommerce users looking to automate their email marketing efforts.

Why It Matters:

• More Data, Smarter Marketing: WooCommerce merchants can now seamlessly unify customer data and leverage advanced segmentation to create hyper-personalized marketing campaigns.

• Beyond D2C Retail: The collaboration opens the door for content creators, service businesses, and digital brands to integrate ecommerce more effectively.

• Proven ROI: WooCommerce brands using Klaviyo already see an average 46x ROI, thanks to automation, real-time insights, and smarter targeting.

This move cements Klaviyo as a serious player beyond traditional retail, giving WooCommerce users a powerful, data-driven edge in scaling their businesses.

Do you use Klaviyo? Does this move entice you to switch your email marketing efforts over to Klaviyo? Let me know by responding to this email!