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LEGO Just Pulled off the Best Marketing Campaign of the Year
This week in Win in Marketing
Will Ross
May 16, 2025
In partnership with
Taylor Swift dropped a double album, gas is somehow $4 again, and yes - your allergies are worse than usual. Welcome to mid-May. Oh, and shoutout to all the grads out there tossing caps and dodging job market anxiety. You did it! š Letās get into this weekās wins.
šļø LEGO just pulled off the best marketing campaign in years by partnering with Formula 1
Before you read this section, watch F1ās YouTube video on the driverās racing themselvesā¦ it is amazing!
LEGOās recent collab with Formula 1 at the Miami Grand Prix was marketing magic.
They hosted an immersive event featuring a life-sized McLaren F1 car made entirely of LEGO bricks - right in the heart of the action.
It blended speed, creativity, and nostalgia in a way that pulled in both kids and die-hard racing fans.
Why it worked:
Cultural crossover: F1 is having a moment, and LEGO tapped in at just the right time.
Experiential = shareable: The full-size LEGO car was made for Instagram.
Multi-gen appeal: It hit families, fans, and influencers all at once.
Marketing takeaway: Great campaigns donāt just sell productsā¦ they create moments that stay top of mind.
LEGO didnāt just show up to Miami - they built something unforgettable.
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