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2025 Prediction: A Surge of Self-Serve CTV Buyers

• Roku predicts 2025 will be a big year for self-serve CTV

• Roku Ads Manager makes CTV advertising easy

• Target your audience, optimize campaigns, and drive performance

Discover CTV performance on Roku

Copywriting will make me over $100k this year, here’s how…

Done right, copywriting can and will transform the way people perceive your brand.

In the past few months, I’ve realized that your business WILL fail if you don’t know how to write - so I’m making a huge shift.

Here’s how I’ll shift my brand’s narrative and earn crazy $$$ in 2025, and how you can too:

1. The High-Level: Getting eyeballs to my content

In the beginning, figure out how and where content will live.

As of December 2024 - X, YouTube, Instagram and Threads seem to be the best places to get quick but meaningful eyeballs to see content.

For the sake of time, use short-form content on a daily basis to show proof of concept to the audience (very few want to make long-form videos every day as a means to get “easy” views).

Here’s how you can start getting views and impressions today:

• Write easy-to-read yet effective content on X

• Make quick Instagram Reels or YouTube Shorts on a question or topic about your niche

• Interact with other posts by commenting something of value, or liking the post

2. The Mid-Level: Creating content that goes beyond short-form

Short-form is great, but we can get deeper.

People won’t buy from someone that they don’t trust, so start earning it.

Mid-level or medium-form content really only lives two places in today’s social media: X and Threads.

Creating longer posts on X and Threads goes just a bit deeper than those initial posts went in the short-form section.

Medium form gets someone who was interested in the content to become deeply interested in the information being shared.

It aims to give readers something they can put into place today, that will make their lives easier in whatever niche you write about.

If done right, the reader follows - hoping more knowledge is coming soon.

Now we got ‘em.

3. The Low-Level: Face-to-face through long-form content

Now that the viewer has seen high-level content, it’s time to bring them home with long-form.

This is where relationships are made.

Where the person reading or seeing your content becomes a fan, client, or friend.

Long-form content can look like any of the following:

• Full YouTube video

• Newsletter (like this one)

• Podcast

These longer forms content allow the reader or viewer to begin to establish a relationship with you.

Relationships are the ultimate levels of trust.

Now when you go for the kill and launch a product or service to the public, your viewers who have already built relationships with your content will be more than willing to pay for it.

Imagine if you had 100,000 newsletter members. 50,000 open your email with this new project of yours. 5% click on it, which would be 25,000 people. Only 1% convert.

That would yield you $25,000 from an email… and that’s being conservative!!!

2025 is the year of the writer.

Write, grow your audience, learn, and monetize.

Weekly Growth Review Dec. 20 - 26

How JBL is Leveraging Marketing to College Students For Long-Term Retention

Bowl season isn’t just about touchdowns - it’s a showcase for athletes cashing in on NIL deals.

Enter JBL, the audio brand mixing sports, music, and lifestyle to connect with Gen Z where it matters.

Their JBL Campus initiative isn’t just about football.

From Olympians to dorm DJs, JBL is recruiting diverse student influencers who align with their ethos: passion, authenticity, and a love for music.

With over half their ambassadors being women and a focus on unique stories, JBL is tuning into what inspires this generation - and turning campus life into a marketing symphony.

Read the full article here.