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Turn One Piece of Content into 20: Mastering Content Repurposing
Creating content doesn't need to be an exhausting grind. Here's how you can make it efficient and effective without burning out.
Will Ross
December 20, 2024
In partnership with
Table of Contents
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Turn One Piece of Content into 20: Mastering Content Repurposing
Creating content doesn't need to be an exhausting grind. With smart repurposing, you can transform one piece of content into 20 unique formats to expand your reach, save time, and engage new audiences. Here's how:
Every piece of content has multiple shareable moments.
Take the key points, stats, or quotes from your content and turn them into social media posts. Keep them short and visually appealing.
How to Start:
Use highlights from your blog post or video as captions.
Pair them with an image, infographic, or carousel for Instagram or LinkedIn.
Add thought-provoking questions to spark engagement.
Example: A blog about "Marketing Trends" can become five Twitter threads or Instagram posts, each focusing on one trend.
2. Turn It Visual
Visuals make your content more digestible and shareable.
Transform your content into eye-catching formats like infographics, slide decks, or short videos to captivate audiences across different platforms.
Here’s What to Do:
|  Credit: Four |
Pro Tip: Infographics and slides also work well for presentations and email campaigns.
3. Repurpose for Audio or Video
Expand your content’s reach by adapting it for different media.
Turn your written content into podcasts or videos to connect with audiences who prefer listening or watching over reading.
Action Steps: