In partnership with

Why Your Email List Isn’t Growing (And How to Fix it)

Let’s be real… growing an email list used to be way easier.

You slapped a newsletter form in your footer, offered a discount or freebie, and leads would trickle in.

But in 2025? Everyone’s inbox is crowded, and attention is expensive.

If your list growth has stalled (or never took off), it’s likely not because email is dead - it’s because your strategy needs a refresh.

Here’s where most marketers are stuck, and how to fix it:

❌ Problem #1: “Subscribe to our newsletter” is not a compelling offer

Nobody wakes up thinking, “I wish I had more newsletters.” But they do want results, clarity, shortcuts, transformation, etc.

✅ Fix: Reposition your opt-in, make it outcome-driven

Examples:

• “Get 3 high-converting subject lines every Friday”

• “Steal our exact content calendar template”

• “Learn the tactics agencies charge $10k for — free”

These all have the same thing in common: valuable digital products that solve your target members’ pain point.

❌ Problem #2: You’re hiding the sign-up form

If your opt-in is buried in the footer or only appears after 30 seconds, most people will never see it.

✅ Fix: Place opt-ins where people are engaged

• In blog content or at the end of value-packed posts

• As a smart bar or sticky CTA

• In your social bios with a clear callout (“Get the cheat sheet”)

• On entry to your website NO LATER than 15 seconds into the website session

Pop-ups are annoying, but they work… well. Get to using them.

❌ Problem #3: You’re not driving traffic intentionally

Content without distribution is a tree falling in the forest. If you’re not actively promoting your list, don’t expect it to grow.

Start with high-value individuals that you know personally. IE - clients, executives, entrepreneurs, professionals, etc.

✅ Fix: Build a weekly traffic ritual

• Post teaser tips on LinkedIn or X with a CTA to subscribe

• Run $5 - 10/day Meta ads promoting your lead magnet

  • This is working well for me right now, and if you’re here from ads… hey 👋

• Add email capture to your best-performing content or tools

❌ Problem #4: You’re not nurturing new subscribers

People join, then forget why. Or worse - your welcome email is weak and they never open again.

✅ Fix: Create a killer welcome sequence

• Remind them what they’ll get (and why it matters)

• Link to 2–3 of your best past emails or resources

• Ask them to reply to a simple question (boosts deliverability)

• Deliver more than what they ask for

  • Add tips, extra products, discounts and more

Run ads IRL with AdQuick

With AdQuick, you can now easily plan, deploy and measure campaigns just as easily as digital ads, making them a no-brainer to add to your team’s toolbox.

You can learn more at www.AdQuick.com

Peloton’s Marketing Shake-Up: A Lesson in Brand Consistency

Peloton just lost another CMO - Lauren Weinberg is out after less than a year.

It’s the latest in a string of short-lived marketing execs at the fitness brand.

Now, Peloton is splitting its marketing org into two roles: a CMO and a Chief Communications Officer, both reporting to CEO Peter Stern (who’s temporarily leading marketing himself).

Despite creative moves like the Watt Brothers NFL campaign and a Coors Light collab, Peloton’s core issue remains: trying to rebrand on shaky ground.

It’s pushing into yoga and strength to move past its pricey bike image, but competition from app-first startups like Ladder is fierce and hardware profits remain elusive.

The real takeaway? No amount of media mix modeling or flashy campaigns can fix unclear positioning and internal churn.

As marketers, we know consistency is everything.

If your exec team is a revolving door, don’t expect your brand to build lasting momentum.

Brand building isn’t about hype… it’s about alignment, clarity, and playing the long game.