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The new pope is American, so I think that means that weāre back on top? Motherās Day is this weekendā¦ make sure you give your amazing mother a big hug and a spa day š. Oh and Mom, if youāre reading this - hey, youāre great! š
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ā¢ Mountain Dew revamps their logo.
ā°ļøš„¤ Do the Dewā¦ Mountain Dew Switches up Logo
Mountain Dew is back on shelves with a revamped logo - and theyāre not quietly easing it in.
From a throwback jingle remix to a TikTok x Dickies collab, drone shows, and even tattoo sweepstakes, the brand is going all-in on fan culture.
To reintroduce the updated logo, Mountain Dew dropped a 30-second commercial that revives its nostalgic ā80s jingle, āGimme a Dew,ā with a modern twist.
Theyāre also tapping into their most loyal (and inked) fans by running a sweepstakes offering an all-expenses-paid trip to Las Vegas, where winners can get fresh tattoos of the new branding.
On the fashion front, Dew has teamed up with Dickies for a co-branded workwear shirt, but hereās the kicker: itās only available on TikTok Shop.
Rounding out the launch, theyāre putting on drone shows and taking over The Sphere in Las Vegas from May 2 to 9.
This is how you go loud with a rebrand. Donāt just roll it out - build a moment around it.
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